think.DIGITAL - Software Development

• Are you looking to start a new software project but are unsure on how to get started?  

• Do you have a great idea for a software application that will provide value for your customers but are struggling with putting together the detailed requirements necessary for the application to be developed?

• Perhaps you are involved in an existing software project but are not happy with the current trajectory or have reduced confidence in the likelihood that the project will succeed.  Is it scope-creep causing the project to delay, access to qualified resources, or poor project management?

• Has your software project hit some turbulence? Well then you’ll likely require some senior-level  leadership to get you back on track without further disruption. We offer economical interim CTO advisory services that might be just what your company needs.

• Maybe you have a great idea for a software project that you’ve been sitting on because you’re unsure how and where to begin? We have the expertise to provide the proper direction in these early stages to ensure you embark down the right path.

We help companies build the software they need to innovate, grow, adapt and change

If you have experience with developing software, then you already know how difficult it can be to finish a project and produce a first version.  If you just have an idea and are looking to embark on having the software be developed, you will know soon enough that developing software is hard.  It’s a difficult process and it often leads to projects that are not completed on time, not completed at all, or completed but suffer from severe quality issues.

Choosing the proper technologies, coming up with the proper architecture, having qualified resources in place, and having the ability to adequately manage the resources to ensure they are all working efficiently requires handling a variety of specialized areas.

Don’t let your existing software project suffer an unsuccessful fate and don’t let your new idea stagnate due to the unknown of how to get a software project started. Our software specialists at think.COLLECTIVE have a wide variety of experience with starting and managing successful software projects. We can help with everything from sourcing and vetting the proper team for your project, helping you select the appropriate tools and technologies, and providing guidance on cloud-based hosting and architecture that will keep costs low while developing your software and scaling it in production.  

Our Expertise:

The think.DIGITAL leadership team has hands-on development experience spanning more than 2 decades. We keep our tools sharp by contributing to the framework, architecture and development on a number of ongoing development projects for companies of all sizes.   

• Resources: think.DIGITAL can help find and vet technical resources. All too often recruiters are overly eager to match candidates to software projects they’re underqualified or unsuited for. The implications of this mismatch can seriously impact development timelines and quality.

• Cloud architecture and guidance:  Put your software project in the cloud.  We can show you how.

• Application Lifecycle Management:  A successful software project is impossible without proper project management processes and tools in place.  We can help set you up and guide you on how to read metrics that will make the health of your project transparent.

think.Digital - Marketing

The buying process has fundamentally changed. Have you adapted?

• Prospects are increasingly going online to begin their search for potential product and service providers. Studies indicate that up to 90% of business to business (B2B) customers and 68% of consumers (B2C) are initiating the buying process online.

• Online marketing has become foundational to all things marketing, and must be an integral part of any organization’s marketing mix.

• Online success requires a Strategic Plan, an Online Infrastructure, and Relentless Execution.

Driving Sustainable Revenue Growth

In today’s marketplace, online marketing must be an integral part of any organization’s business development activities. Online marketing must therefore directly contribute to the key drivers of revenue growth: lead generation and conversion.

It is not just a matter of doing things for the sake of doing them or because competitors are becoming more visible online.

Online marketing is about the long-game. It’s not about quick hits or results that don’t continue to build over time. It should be approached with the single goal of driving sustainable revenue growth.

Our Approach - Plan, Build, Execute

We know business owners are trying to figure out the best way to proceed with digital marketing. We also understand that small and mid-sized businesses typically don’t have the internal resources or know-how to develop and execute online marketing strategies. Our model provides a ready-made online marketing team on a monthly management fee basis – at the cost of hiring one full time equivalent.

1-Plan. It all starts with a plan. A sound, strategic online marketing plan is a critical first step for long-term success.

2-Build. Once we develop the plan, we build your online marketing infrastructure: website, analytics, social networks, email marketing systems, web-based applications, etc.

3-Execute. We then manage and execute all the ongoing online marketing activities: content development, search engine optimization, social networking, analytics, email marketing, social/online advertising, etc.